What is PageRank?

PageRank is an algorithm developed by Google founders Larry Page and Sergey Brin to measure the importance of web pages. It assigns a numerical value to each web page based on the number and quality of incoming links. The higher the PageRank, the more important the page is considered to be.

How does PageRank work?

PageRank works by counting the number of incoming links (also known as backlinks) to a page and considering the quality of the pages that provide these links. The algorithm assumes that more important pages are likely to receive more incoming links from other pages. PageRank is an iterative algorithm that distributes the “link juice” across the entire network of web pages until convergence is reached.

What is the significance of PageRank in SEO?

PageRank is one of the many factors considered by Google when ranking search results. While it is not the sole determinant of a website’s search ranking, having a higher PageRank can contribute to better visibility in search results. To improve a website’s PageRank, webmasters should focus on creating high-quality content and building natural backlinks from reputable sources.

Additional resources for learning about PageRank