What is Cohort Analysis?
Cohort Analysis is a type of analytical method used to study the behavior of groups or cohorts of users over time. It involves segmenting users into cohorts based on a shared characteristic, such as the date they joined a platform, their age, or their geographical location, and then analyzing the behavior of each cohort over time. Cohort Analysis is commonly used in fields such as marketing, product management, and customer success to gain insights into user behavior, measure the effectiveness of strategies, and identify trends and patterns that can inform decision-making.
Benefits of Cohort Analysis:
Identifies patterns and trends in user behavior: Cohort Analysis helps organizations understand how different groups of users interact with their product or service.
Measures the impact of changes and improvements: Cohort Analysis allows organizations to assess the effectiveness of their strategies and make data-driven decisions.
Helps organizations identify potential areas for growth and improvement: Cohort Analysis compares the performance of different cohorts, which can reveal opportunities for growth and improvement.
More resources to learn more about Cohort Analysis
To learn more about cohort analysis, you can explore the following resources: